GRO Capital Makes Strategic Investment in Adform
April 8, 2019
GRO Capital has agreed to become a new shareholder in Adform A/S, injecting significant equity and partnering with existing investor VIA equity and Adform’s management to support the company’s growth. Adform, a Copenhagen-based ad tech SaaS provider with roughly 850 employees, will use the investment to accelerate its global expansion and product development; closing was anticipated by end of April 2019.
- Buyers
- GRO Capital, VIA equity, Adform management
- Targets
- Adform A/S
- Industry
- Cloud & SaaS
- Location
- Denmark
- Transaction Type
- Growth capital
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