Havas Acquires Format to Expand Corporate Influence Communications

Havas Acquires Majority Stake in Archrival to Expand Havas Play in North America

June 15, 2026

Marketing & Advertising

Havas announced it has acquired a majority stake in Archrival, a U.S.-based youth culture and experiential activation agency. The deal is intended to accelerate Havas Play’s expansion in North America and strengthen capabilities in sports marketing, creator engagement, and brand experiences, including using Havas’ Converged.AI operating system.

Havas Continues Bolt-On Acquisitions with Majority Stakes in Acento Public Affairs, Ctrl Digital, Styleheads, and Eyesight

April 14, 2026

Marketing & Advertising

Havas reported strong first-quarter 2026 performance and said it continued its bolt-on acquisition strategy by acquiring majority stakes in four agencies. The acquisitions include Acento Public Affairs (Spain), Ctrl Digital (Sweden), Styleheads (Berlin, Germany), and Eyesight (France), strengthening H/Advisors advisory services, CSA analytics/activation capabilities, Havas’ cultural marketing/creator relations offerings, and Maison BETC’s luxury fashion events work.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Affiliates of Cerberus Capital Management Acquire Outform Group

August 22, 2024

Marketing & Advertising

Affiliates of Cerberus Capital Management have acquired Outform Group, a global retail marketing and visual merchandising company, providing a new ownership structure and increased capital commitment. Outform will remain led by CEO Ariel Haroush and will use the investment to expand its capabilities, reach, and global retail innovation offerings.

Zenfolio Acquires Format

November 11, 2021

Cloud & SaaS

Zenfolio, a Centre Lane Partners–backed provider of SaaS tools for photographers, acquired Format, a Toronto-based website-building platform and marketplace for professional photographers and artists. The deal combines Zenfolio’s workflow automation and commerce capabilities with Format’s website design strengths to expand services and accelerate product development while keeping both brands and workforces operating in their current locations.

Havas Group Acquires Majority Stake in Camp + King

September 17, 2020

Marketing & Advertising

Havas Group has acquired a majority stake in Camp + King, an independent creative agency known for brand storytelling and digital, social and content development. Camp + King will continue to be led by founders Jamie King and Roger Camp and brings a team of ~60 across San Francisco and Chicago, strengthening Havas' North America creative capabilities.