Holand Automotive Group Acquires Forza Rossa (Romania's Sole Ferrari Dealer)

January 20, 2025

Holand Automotive Group has acquired Forza Rossa, the only Ferrari dealership in Romania, which will be rebranded as Ferrari of Bucharest. The deal marks Holand's first expansion into Europe and expands its global portfolio of luxury and exotic automotive franchises. Holand said it will apply its expertise and best practices to enhance the customer experience at the Bucharest dealership.

Targets
Forza Rossa (to be rebranded Ferrari of Bucharest)
Industry
Automotive
Location
Romania
Transaction Type
Buyout

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