Hyatt Acquires Mr & Mrs Smith

Hyatt Hotels Corporation agreed to acquire London-based travel club and booking platform Mr & Mrs Smith for an enterprise value of £53.0 million, purchasing 100% of the asset-light platform. The acquisition is intended to strengthen Hyatt’s luxury distribution and loyalty capabilities by adding Mr & Mrs Smith’s curated collection and more than one million members to World of Hyatt; over 100 Mr & Mrs Smith colleagues are expected to join Hyatt’s Commercial Services team.