iA Financial Group Acquires Vericity for $170M

iA American Holdings, Inc., a subsidiary of iA Financial Corporation (iA Financial Group), completed an all-cash acquisition of Vericity, Inc. for approximately $170 million, paying Vericity stockholders $11.43 per share. The purchase brings Vericity’s direct-to-consumer life insurance businesses (Fidelity Life and eFinancial) into iA’s operations, expanding iA’s U.S. presence and capabilities in life insurance distribution and digital underwriting.