Intuit to Acquire Mailchimp for Approximately $12 Billion

Mailchimp Acquires BigTeam

June 22, 2020

Cloud & SaaS

Mailchimp has acquired BigTeam, an Atlanta-based feedback management and survey platform, to enhance Mailchimp’s survey tools and marketing technology for small businesses. BigTeam’s founder Trevor Wolfe and several team members will join Mailchimp in product marketing and engineering roles as the product is integrated into Mailchimp’s platform.

Mailchimp Acquires Inspector 6

July 28, 2020

AI & Machine Learning

Mailchimp has acquired Inspector 6, an AI platform that analyzes marketing content and provides recommendations to improve performance. The acquisition brings Inspector 6’s text and visual analytics capabilities into Mailchimp’s marketing platform and adds founder John Wolf to Mailchimp as Principal Product Manager, Smart Content.

Sprout Social Acquires NewsWhip for Up to $65 Million

July 30, 2025

Cloud & SaaS

Sprout Social has acquired NewsWhip for $55 million in cash with up to $10 million in potential earnouts (up to $65 million total) to deepen Sprout’s predictive media intelligence and listening capabilities. The deal closed July 30, 2025, and NewsWhip’s team — led by co-founder and CEO Paul Quigley — will join Sprout, with Quigley named General Manager of Sprout’s Listening business.

Pipedrive Acquires Mailigen

March 5, 2020

Cloud & SaaS

Pipedrive, a sales CRM provider, has acquired Mailigen, an email marketing automation platform headquartered in Riga, Latvia. The deal — Pipedrive's first acquisition — will integrate Mailigen's email, SMS and automation capabilities into Pipedrive's CRM to offer combined sales and marketing functionality; terms were not disclosed.

Sinch Acquires Pathwire (Mailgun & Mailjet) from Thoma Bravo

September 30, 2021

Cloud & SaaS

Sinch AB has entered into a definitive agreement to acquire Pathwire — the owner of Mailgun, Mailjet and Email on Acid — from private equity firm Thoma Bravo for cash and shares, valuing the deal at roughly USD 1.9 billion enterprise value. The acquisition adds email delivery capabilities to Sinch's CPaaS platform, boosting its customer base and annualized revenue run rate while expanding its product set for developers and marketers.

Qualtrics Acquires Clarabridge

July 29, 2021

Cloud & SaaS

Qualtrics agreed to acquire Clarabridge in a stock transaction valued at $1.125 billion, bringing Clarabridge's omnichannel conversational analytics and AI capabilities into the Qualtrics Experience Management (XM) platform. The acquisition expands Qualtrics' analytics capabilities for unstructured customer feedback (social, calls, chat, reviews) and is intended to accelerate growth and strengthen its position as the leading XM provider.