Inuvo Acquires Vertro
March 1, 2012
Inuvo, Inc. completed a stock-for-stock merger with Vertro, Inc. effective March 1, 2012, making Vertro a wholly owned subsidiary of Inuvo. The deal combines Vertro's ALOT product portfolio and online advertising/search capabilities with Inuvo's marketing technology and publisher network to expand product offerings and realize cost synergies.
- Buyers
- Inuvo, Inc.
- Targets
- Vertro, Inc.
- Sellers
- Vertro stockholders
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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