ironSource to Acquire Bidalgo to Build a Full-Stack Marketing Solution for App Developers

ironSource Acquires Luna Labs

February 23, 2021

Cloud & SaaS

ironSource has acquired creative management platform Luna Labs to integrate Luna’s ad-creation and optimization technology into its growth platform for app and game developers. The Luna Labs team will remain in their offices and continue developing the platform under ironSource to enhance ad creative production, testing and performance optimization for ironSource’s developer clients.

ironSource Acquires SOOMLA to Add Ad-Quality Insights

January 11, 2021

Data & Analytics

ironSource, the Tel Aviv-based app business platform, acquired ad quality measurement firm SOOMLA to integrate ad-quality and ad-insight technology into its monetization and mediation suite. The acquisition will give app and game developers deeper visibility into ads running inside their apps to help improve user experience and monetization.

Unity Completes Merger with ironSource

November 7, 2022

Software

Unity and ironSource merged via an all-stock definitive agreement under which ironSource merged into a wholly owned subsidiary of Unity. The transaction creates an end-to-end platform for mobile app creators to create, run, monetize, and grow live games and real-time 3D content.

ironSource Acquires Tapjoy for Approximately $400 Million

October 14, 2021

Marketing & Advertising

ironSource has entered into an agreement to acquire Tapjoy, a San Francisco-based mobile advertising and app monetization company, for an aggregate purchase price of approximately $400 million. The acquisition is intended to expand ironSource's monetization capabilities, increase its SDK footprint across apps and games, and give developers greater access to diversified advertiser demand via Tapjoy's marketplace.

Thoma Bravo Advantage Business Combination Brings ironSource Public

June 29, 2021

Software

ironSource completed a business combination with Thoma Bravo Advantage, a publicly traded SPAC, and commenced trading on the NYSE under the ticker IS on June 29, 2021. The transaction included $2.15 billion in cash proceeds (including an oversubscribed $1.3 billion PIPE), with ironSource receiving approximately $660 million of cash to fuel growth and continue expanding its app-economy platform.

OutSystems Acquires Ionic

November 7, 2022

Software

OutSystems has acquired Ionic to combine Ionic’s widely used open-source mobile and web development tools with OutSystems’ high-performance low-code platform. The deal is intended to expand OutSystems’ developer-focused capabilities and deliver more options for enterprise teams building mobile and desktop applications.