IZEA Acquires Advocate Marketing Platform Zuberance
December 7, 2023
IZEA Worldwide, Inc. (NASDAQ: IZEA) acquired Zuberance, an advocate marketing software platform that helps brands build white-label advocate communities and generate user-generated content and referrals. The deal expands IZEA's marketing technology suite by adding customer advocacy capabilities that integrate with e-commerce platforms and Salesforce, complementing its influencer marketing offerings.
- Buyers
- IZEA Worldwide, Inc.
- Targets
- Zuberance
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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