Keurig Dr Pepper Acquires Majority Stake in GHOST for $1.65B

Keurig Dr Pepper (KDP) agreed to acquire a 60% stake in GHOST (GHOST Lifestyle LLC and GHOST Beverages LLC) for roughly $990 million, with plans to purchase the remaining 40% by 2028 for a total transaction value of $1.65 billion. The founders will remain in leadership, and KDP expects to integrate GHOST into its U.S. refreshment beverages segment and leverage its distribution network to scale the energy drink and sports nutrition brand.