Bold Orange Company Acquires Journey 121
July 31, 2024
Bold Orange Company (a Mountaingate Capital portfolio company) has acquired Journey 121, a SaaS marketing platform that supports multi-location brands with turnkey, personalized marketing programs. The acquisition expands Bold Orange's marketing technology and analytics capabilities, enabling brands and their local distribution networks (franchisees, dealers, affiliates) to deliver hyper-local, personalized promotions—Great Clips is cited as a notable Journey 121 customer.
- Buyers
- Bold Orange Company, Mountaingate Capital
- Targets
- Journey 121
- Platforms
- Bold Orange Company
- Industry
- Marketing & Advertising
- Location
- Minnesota, United States
- Transaction Type
- Addon
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