Bold Orange Company Acquires Journey 121

July 31, 2024

Bold Orange Company (a Mountaingate Capital portfolio company) has acquired Journey 121, a SaaS marketing platform that supports multi-location brands with turnkey, personalized marketing programs. The acquisition expands Bold Orange's marketing technology and analytics capabilities, enabling brands and their local distribution networks (franchisees, dealers, affiliates) to deliver hyper-local, personalized promotions—Great Clips is cited as a notable Journey 121 customer.

Buyers
Bold Orange Company, Mountaingate Capital
Targets
Journey 121
Platforms
Bold Orange Company
Location
Minnesota, United States
Transaction Type
Addon

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