CareScout (Genworth) Acquires Seniorly

October 31, 2025

CareScout, a subsidiary of Genworth Financial, has completed the acquisition of Seniorly, a technology platform and advisor network that connects families with senior living communities. The deal was funded from Genworth's holding company cash for approximately $15 million and is intended to strengthen CareScout's direct-to-consumer capabilities and accelerate its strategic roadmap for senior care solutions.

Buyers
CareScout, Genworth Financial, Inc.
Targets
Seniorly, Inc.
Location
California, United States
Transaction Type
Buyout

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