Perion Network Acquires Vidazoo
October 4, 2021
Perion Network Ltd. has acquired Vidazoo, a Tel Aviv–based video monetization platform, for $35.0 million in cash at closing plus a performance-based earn-out of up to $58.5 million (total consideration up to $93.5 million). The deal immediately expands Perion’s video advertising/CTV capabilities and is expected to be accretive to earnings and help accelerate the company’s video advertising growth.
- Buyers
- Perion Network Ltd.
- Targets
- Vidazoo
- Industry
- Marketing & Advertising
- Location
- Israel
- Transaction Type
- Buyout
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