Acceleration Partners Acquires R.O.EYE Agency Business; Awin Buys R.O.EYE’s SingleView Tech
March 2, 2021
Acceleration Partners (backed by Mountaingate Capital) acquired the UK agency business of Manchester-based performance marketing agency R.O.EYE, expanding its affiliate and partner marketing capabilities in the UK and EMEA. Concurrently, global affiliate network Awin acquired R.O.EYE’s SingleView attribution technology, strengthening its analytics and attribution offerings.
- Buyers
- Acceleration Partners, Awin
- Targets
- R.O.EYE (agency business), SingleView (R.O.EYE attribution technology)
- Sellers
- R.O.EYE, Mark Kuhillow
- Platforms
- Acceleration Partners
- Industry
- Marketing & Advertising
- Location
- England, United Kingdom
- Transaction Type
- Addon
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