Acceleration Partners Acquires R.O.EYE Agency Business; Awin Buys R.O.EYE’s SingleView Tech

March 2, 2021

Acceleration Partners (backed by Mountaingate Capital) acquired the UK agency business of Manchester-based performance marketing agency R.O.EYE, expanding its affiliate and partner marketing capabilities in the UK and EMEA. Concurrently, global affiliate network Awin acquired R.O.EYE’s SingleView attribution technology, strengthening its analytics and attribution offerings.

Buyers
Acceleration Partners, Awin
Targets
R.O.EYE (agency business), SingleView (R.O.EYE attribution technology)
Sellers
R.O.EYE, Mark Kuhillow
Platforms
Acceleration Partners
Location
England, United Kingdom
Transaction Type
Addon

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