Horizon Capital Invests in The Marketing Practice

The Marketing Practice Acquires Kingpin Communications

September 9, 2021

Marketing & Advertising

The Marketing Practice (TMP), backed by private equity firm Horizon Capital, has acquired Kingpin Communications to expand its B2B marketing growth platform. The deal brings Kingpin's media, data and audience-insight capabilities into TMP's ABM, demand-generation and digital experience offering as TMP continues to roll up specialist B2B agencies.

The Marketing Practice Acquires Campaign Stars

April 27, 2022

Marketing & Advertising

The Marketing Practice (TMP), a Horizon Capital-backed B2B marketing agency, has acquired ABX specialist Campaign Stars to strengthen its account-based experience (ABX) capabilities and further expand its US presence. The deal is an add-on acquisition to TMP’s growing platform as it scales its productised, on-demand ABX offering for technology clients.

The Marketing Practice Acquires Omobono

August 17, 2021

Marketing & Advertising

Horizon Capital-backed The Marketing Practice (TMP) has acquired Omobono, a leading digital experience and brand agency, bringing together TMP’s ABM and demand-generation capabilities with Omobono’s digital, creative and brand expertise. The combined group will employ around 250 people across the US, UK, Germany and Australia and serves major B2B clients including ServiceNow, Salesforce, Lenovo, SAP and Thomson Reuters.

The Marketing Practice Acquires 90octane

February 16, 2022

Marketing & Advertising

The Marketing Practice (TMP), a Horizon Capital‑backed B2B marketing group, has acquired Denver‑based strategic marketing agency 90octane to deepen its US presence and add creative, media and analytics capabilities. The deal is an add‑on to TMP’s platform as it builds a global B2B growth offering, expanding the Group’s turnover and US footprint.

The Marketing Practice Acquires APAC ABM Specialist Rombii

September 8, 2022

Marketing & Advertising

The Marketing Practice, backed by Horizon Capital, has acquired APAC-based ABM, demand and media specialist Rombii, adding offices in Singapore and Sydney to its global footprint. The deal is the firm's first acquisition in APAC and a platform add‑on that expands The Marketing Practice's media, data and sales activation capabilities as it grows its global B2B marketing offering.

Horizon Capital Provides >£40M Growth Investment in Ridge and Partners

April 27, 2023

Engineering Services

London-based private equity firm Horizon Capital has invested more than £40 million in Ridge and Partners, the UK built-environment consultancy, providing the firm with its first institutional capital to support growth. The funding will be used to expand talent, broaden capabilities across architecture, engineering, planning and sustainability, and to pursue strategic add-on acquisitions as part of Ridge's ‘Quality, Innovation and Growth’ strategy.