Advanta Solutions Acquires Genesis Financial Planning Ltd

October 17, 2022

Advanta Solutions, the Beech Tree-backed wealth management platform, has acquired London-based advice firm Genesis Financial Planning Ltd in an undisclosed deal that adds approximately £150m of AUM to Advanta. The acquisition brings Genesis founder Adam Horn, his clients and staff into Advanta as part of the platform's ongoing roll-up strategy of acquiring high-quality adviser firms from retiring owners.

Buyers
Advanta Solutions
Targets
Genesis Financial Planning Ltd
Sellers
Adam Horn (owner of Genesis Financial Planning Ltd)
Platforms
Advanta Solutions
Location
United Kingdom
Transaction Type
Addon

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