Legacy Brands International Acquires BRIX Holdings
July 22, 2025
Legacy Brands International, an investment group managed by multi-unit Friendly's franchisee Amol Kohli, has acquired BRIX Holdings, the Dallas-based multi-brand franchising company that owns Friendly's, Clean Juice, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Souper Salad and Humble Donut Co. BRIX will remain headquartered in Dallas under CEO Sherif Mityas, with Kohli serving as Chairman and a focus on organic growth, geographic expansion (including targeted growth in Georgia, the Carolinas and Texas) and pursuing additional brand acquisitions.
- Buyers
- Legacy Brands International (managed by Amol Kohli)
- Targets
- BRIX Holdings, LLC
- Sellers
- JAMCO Interests LLC, Existing BRIX ownership
- Industry
- Restaurants & Hospitality
- Location
- Texas, United States
- Transaction Type
- Buyout
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