Mediaocean to Acquire Innovid (NYSE:CTV) in ~$500M Deal; Innovid to Merge with Flashtalking

Mediaocean Acquires Flashtalking

July 13, 2021

Cloud & SaaS

Mediaocean has entered into a definitive agreement to acquire Flashtalking, combining Mediaocean's omnichannel media platform with Flashtalking's independent ad serving, creative personalization, identity management, and verification capabilities. The deal is intended to create a more comprehensive ad-tech offering for brands and agencies, delivering unified planning, measurement, and optimization across traditional media, open web, closed ecosystems, and connected TV.

Mediaocean Acquires Imposium

August 17, 2022

Media & Entertainment

Mediaocean has acquired Imposium to integrate the startup’s real-time, data-driven video rendering and personalization technology into Mediaocean’s Flashtalking/Lightning Renderer stack. The deal is intended to boost Mediaocean’s CTV and digital video creative personalization capabilities and make scalable, personalized video production available to linear TV advertisers, brands and agencies.

Innovid Acquires TVSquared

February 7, 2022

Marketing & Advertising

Innovid (NYSE: CTV) agreed to acquire UK-based TVSquared in a cash-and-stock transaction valued at approximately $160 million (about $100 million cash plus stock consideration). The acquisition adds TVSquared’s converged TV measurement and attribution capabilities to Innovid’s ad-serving and CTV measurement platform, expanding Innovid’s cross-platform, currency-grade measurement offering.

CVC and TA Acquire Vista's Stake in Mediaocean

August 31, 2021

Cloud & SaaS

Funds advised by CVC Capital Partners and TA Associates are acquiring the stake in Mediaocean held by Vista Equity Partners, in a transaction expected to close in Q4 2021 subject to regulatory approvals. The investment will support Mediaocean's growth and continued product consolidation of its omnichannel advertising platform, following recent acquisitions including Flashtalking and 4C.

Mediaocean Acquires 4C Insights

July 13, 2020

Marketing & Advertising

Mediaocean entered into a definitive agreement to acquire 4C Insights, a Chicago-based marketing technology and data science company, to integrate 4C's intelligence and Scope CEP into Mediaocean's system of record for omnichannel advertising. The transaction (terms undisclosed) is intended to add cross-channel intelligence and optimization to Mediaocean's end-to-end media management platform and was expected to close in July 2020.

Mediaocean Acquires Drishyam AI

June 7, 2022

AI & Machine Learning

Mediaocean acquired Drishyam AI to integrate the startup’s AI- and NLP-driven image-recognition and creative auto-optimization capabilities into its Flashtalking by Mediaocean offering. The acquisition brings Drishyam’s team and technology into Mediaocean to accelerate automated content classification, product identification and ad creative optimization across channels.