MidOcean Partners and Kroger Launch MPearlRock to Back Emerging CPG Brands

MPearlRock Acquires nutpods

January 16, 2024

Food & Beverage

MPearlRock, a strategic partnership between PearlRock Partners and MidOcean Partners, has acquired nutpods, a leading plant-based, non-dairy coffee creamer brand headquartered in Bellevue, Washington. The deal (terms undisclosed) positions MPearlRock to scale nutpods' retail and ecommerce distribution and accelerate product innovation and growth.

MPearlRock Acquires The Good Crisp Company

January 15, 2026

Food & Beverage

MPearlRock has acquired The Good Crisp Company, a clean-label salty snack brand founded by Matt Parry, to expand its better-for-you salty snacks platform. The Good Crisp's products are sold in over 20,000 retail doors across the U.S., Canada, Australia and the U.K.; financial terms were not disclosed.

Market Performance Group Acquires The Creative Partners Group

October 4, 2022

Marketing & Advertising

Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG) to expand its omnichannel strategy and services capabilities across Target and the broader retail marketplace. The transaction brings The CPG’s team and capabilities — including omnichannel marketplace growth, retail intelligence, category management, and creative/design — into MPG to strengthen its offerings for CPG brands and retailers.

MidOcean Partners Acquires GHR Healthcare

December 13, 2021

Healthcare Services

MidOcean Partners, a New York-based private equity firm, has acquired GHR Healthcare, a Plymouth Meeting, Pennsylvania-based provider of healthcare staffing services, from Platform Partners and other investors. MidOcean plans to support GHR's growth through organic initiatives and strategic acquisitions to deepen service offerings and expand its national footprint; financial terms were not disclosed.

Keurig Dr Pepper Invests in Nutrabolt; MidOcean Partners Exits

December 8, 2022

Food & Beverage

Keurig Dr Pepper entered a strategic partnership with Nutrabolt, acquiring a minority equity stake (reported ~30%, ~$863M) and agreeing a long-term sales and distribution arrangement. The transaction coincides with MidOcean Partners' exit of its investment in Nutrabolt, the owner of brands including C4 Energy, Cellucor and XTEND.

Sentinel Capital Partners Acquires Market Performance Group

January 16, 2024

Marketing & Advertising

Sentinel Capital Partners has acquired Market Performance Group (MPG), a leading omnichannel commerce agency serving consumer packaged goods companies, from Insignia Capital Group. Terms were not disclosed; Insignia has made a new minority investment alongside Sentinel. MPG, headquartered in Holmdel, New Jersey, has grown to roughly 440–450 employees and provides omnichannel strategy, analytics, and outsourced commerce services to large and midsized CPG clients.