Sentinel Capital Partners Acquires Market Performance Group
January 16, 2024
Sentinel Capital Partners has acquired Market Performance Group (MPG), a leading omnichannel commerce agency serving consumer packaged goods companies, from Insignia Capital Group. Terms were not disclosed; Insignia has made a new minority investment alongside Sentinel. MPG, headquartered in Holmdel, New Jersey, has grown to roughly 440–450 employees and provides omnichannel strategy, analytics, and outsourced commerce services to large and midsized CPG clients.
- Buyers
- Sentinel Capital Partners, Insignia Capital Group
- Targets
- Market Performance Group
- Sellers
- Insignia Capital Group
- Industry
- Marketing & Advertising
- Location
- New Jersey, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Insignia Capital Group Makes Equity Investment in Market Performance Group
January 28, 2021
Marketing & Advertising
Insignia Capital Group completed an equity investment in Market Performance Group (MPG), a Princeton Junction-based omnichannel commerce and sales strategy provider for CPG brands. The investment will fund MPG’s organic growth and support acquisition-driven expansion while the existing leadership team remains in place to continue operations.
-
Market Performance Group Acquires The Creative Partners Group
October 4, 2022
Marketing & Advertising
Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG) to expand its omnichannel strategy and services capabilities across Target and the broader retail marketplace. The transaction brings The CPG’s team and capabilities — including omnichannel marketplace growth, retail intelligence, category management, and creative/design — into MPG to strengthen its offerings for CPG brands and retailers.
-
Market Performance Group Acquires TikTok Shop Partner Team Go
September 9, 2024
Marketing & Advertising
Market Performance Group (MPG) has acquired Team Go, an Inc. 5000–honored TikTok Shop Partner and social commerce agency led by Oliver Bogner. The deal strengthens MPG's social commerce and TikTok Shop capabilities, adding Team Go's retail-media and social-commerce expertise to MPG's omnichannel services; terms were not disclosed.
-
PMG Acquires Momentum Commerce
June 11, 2025
Marketing & Advertising
PMG, a global independent marketing services and technology company, has acquired Momentum Commerce, a retail media and marketplace intelligence firm, and will fully integrate Momentum into the PMG brand. The deal adds Momentum’s 45-person team and its Velocity platform—tracking millions of products and brands—strengthening PMG’s commerce capability to help enterprise brands drive growth across retail and marketplace channels.
-
Morgan Stanley Capital Partners Acquires Apex Companies from Sentinel Capital Partners
February 1, 2023
Environmental Services
Investment funds managed by Morgan Stanley Capital Partners (MSCP) have acquired Apex Companies, a Rockville, Maryland–based environmental consulting and engineering firm, from Sentinel Capital Partners. Sentinel will retain a minority stake post-closing; financial terms were not disclosed. Apex operates over 1,100 professionals across ~50 offices and provides services in stormwater compliance, water resources, ESG, health & safety, transportation, and civil engineering.
-
Sentinel Capital Partners Acquires SmartSign
September 8, 2022
E-Commerce
Sentinel Capital Partners has acquired SmartSign, an e-commerce leader in customizable signs, labels, and tags headquartered in Brooklyn, New York. Sentinel partnered with SmartSign's management team and incumbent investor Norwest (Norwest Venture Partners) to support SmartSign's continued organic and acquisitive growth; terms were not disclosed.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.