Insignia Capital Group Makes Equity Investment in Market Performance Group

Sentinel Capital Partners Acquires Market Performance Group

January 16, 2024

Marketing & Advertising

Sentinel Capital Partners has acquired Market Performance Group (MPG), a leading omnichannel commerce agency serving consumer packaged goods companies, from Insignia Capital Group. Terms were not disclosed; Insignia has made a new minority investment alongside Sentinel. MPG, headquartered in Holmdel, New Jersey, has grown to roughly 440–450 employees and provides omnichannel strategy, analytics, and outsourced commerce services to large and midsized CPG clients.

Market Performance Group Acquires The Creative Partners Group

October 4, 2022

Marketing & Advertising

Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG) to expand its omnichannel strategy and services capabilities across Target and the broader retail marketplace. The transaction brings The CPG’s team and capabilities — including omnichannel marketplace growth, retail intelligence, category management, and creative/design — into MPG to strengthen its offerings for CPG brands and retailers.

Insignia Capital Group Invests in New Engen

December 8, 2021

Marketing & Advertising

Insignia Capital Group completed an equity investment in New Engen, a Seattle-based digital marketing agency, to accelerate growth and expand the agency's service capabilities. Insignia will join New Engen's board; existing investor August Capital and New Engen management will remain on the board as the agency continues to operate independently.

Insignia Capital Group Makes Strategic Investment in Netrush

October 3, 2019

E-Commerce

Insignia Capital Group, a San Francisco Bay Area private equity firm, made a strategic minority investment in Netrush, a Vancouver, Washington–based Amazon retailer and e-commerce services provider. Founders Brian Gonsalves and Chris Marantette retained majority ownership and will continue to lead the company as Insignia supports Netrush's continued growth and capability expansion.

Insignia Capital Group Recapitalizes Tidal Financial Group

September 3, 2025

Financial Services

Insignia Capital Group has made a strategic recapitalization investment in Tidal Investments LLC (Tidal Financial Group), providing capital to support the firm's continued growth while preserving existing majority ownership and executive leadership. The transaction positions Tidal to invest in talent, deepen its ETF services platform and scale operations as the firm supports more than 270 ETFs and over $45 billion in assets under management.

Market Performance Group Acquires Wodika Devine

July 23, 2024

Marketing & Advertising

Market Performance Group (MPG), an omnichannel commerce agency based in Princeton Junction, New Jersey, has acquired Wodika Devine, a boutique manufacturers' representative firm with offices in Southfield and Grand Rapids, Michigan. The acquisition expands MPG’s retailer-specific grocery capabilities and adds Wodika Devine’s sales talent and relationships with retailers such as Meijer and Walgreens.