Market Performance Group Acquires Wodika Devine

Insignia Capital Group Makes Equity Investment in Market Performance Group

January 28, 2021

Marketing & Advertising

Insignia Capital Group completed an equity investment in Market Performance Group (MPG), a Princeton Junction-based omnichannel commerce and sales strategy provider for CPG brands. The investment will fund MPG’s organic growth and support acquisition-driven expansion while the existing leadership team remains in place to continue operations.

Sentinel Capital Partners Acquires Market Performance Group

January 16, 2024

Marketing & Advertising

Sentinel Capital Partners has acquired Market Performance Group (MPG), a leading omnichannel commerce agency serving consumer packaged goods companies, from Insignia Capital Group. Terms were not disclosed; Insignia has made a new minority investment alongside Sentinel. MPG, headquartered in Holmdel, New Jersey, has grown to roughly 440–450 employees and provides omnichannel strategy, analytics, and outsourced commerce services to large and midsized CPG clients.

Market Performance Group Acquires The Creative Partners Group

October 4, 2022

Marketing & Advertising

Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG) to expand its omnichannel strategy and services capabilities across Target and the broader retail marketplace. The transaction brings The CPG’s team and capabilities — including omnichannel marketplace growth, retail intelligence, category management, and creative/design — into MPG to strengthen its offerings for CPG brands and retailers.

Market Performance Group Acquires TikTok Shop Partner Team Go

September 9, 2024

Marketing & Advertising

Market Performance Group (MPG) has acquired Team Go, an Inc. 5000–honored TikTok Shop Partner and social commerce agency led by Oliver Bogner. The deal strengthens MPG's social commerce and TikTok Shop capabilities, adding Team Go's retail-media and social-commerce expertise to MPG's omnichannel services; terms were not disclosed.

Juice Media Acquires Mooko Media and Media Design Group (MDG)

September 18, 2024

Marketing & Advertising

Juice Media has acquired mobile/social performance agency Mooko Media (closed April 2024) and linear/streaming specialist Media Design Group (MDG) (closed August 2024) to expand its omnichannel media and digital marketing capabilities. The deals integrate Mooko’s mobile acquisition expertise and MDG’s linear and streaming strengths into Juice Media’s measurement and optimization platform to enhance media measurement, attribution, and cross-channel campaign performance.

PMG Acquires Momentum Commerce

June 11, 2025

Marketing & Advertising

PMG, a global independent marketing services and technology company, has acquired Momentum Commerce, a retail media and marketplace intelligence firm, and will fully integrate Momentum into the PMG brand. The deal adds Momentum’s 45-person team and its Velocity platform—tracking millions of products and brands—strengthening PMG’s commerce capability to help enterprise brands drive growth across retail and marketplace channels.