Market Performance Group Acquires TikTok Shop Partner Team Go

Market Performance Group Acquires The Creative Partners Group

October 4, 2022

Marketing & Advertising

Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG) to expand its omnichannel strategy and services capabilities across Target and the broader retail marketplace. The transaction brings The CPG’s team and capabilities — including omnichannel marketplace growth, retail intelligence, category management, and creative/design — into MPG to strengthen its offerings for CPG brands and retailers.

Sentinel Capital Partners Acquires Market Performance Group

January 16, 2024

Marketing & Advertising

Sentinel Capital Partners has acquired Market Performance Group (MPG), a leading omnichannel commerce agency serving consumer packaged goods companies, from Insignia Capital Group. Terms were not disclosed; Insignia has made a new minority investment alongside Sentinel. MPG, headquartered in Holmdel, New Jersey, has grown to roughly 440–450 employees and provides omnichannel strategy, analytics, and outsourced commerce services to large and midsized CPG clients.

Insignia Capital Group Makes Equity Investment in Market Performance Group

January 28, 2021

Marketing & Advertising

Insignia Capital Group completed an equity investment in Market Performance Group (MPG), a Princeton Junction-based omnichannel commerce and sales strategy provider for CPG brands. The investment will fund MPG’s organic growth and support acquisition-driven expansion while the existing leadership team remains in place to continue operations.

PMG Acquires Momentum Commerce

June 11, 2025

Marketing & Advertising

PMG, a global independent marketing services and technology company, has acquired Momentum Commerce, a retail media and marketplace intelligence firm, and will fully integrate Momentum into the PMG brand. The deal adds Momentum’s 45-person team and its Velocity platform—tracking millions of products and brands—strengthening PMG’s commerce capability to help enterprise brands drive growth across retail and marketplace channels.

Pattern Group Acquires NextWave to Expand TikTok Shop and Creator-Led Commerce

December 18, 2025

Marketing & Advertising

Pattern Group Inc. (NASDAQ: PTRN) has acquired NextWave, a Los Angeles-based TikTok commerce agency that specializes in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. The deal expands Pattern's social commerce and creator capabilities by adding NextWave's TikTok Shop Partner and Creator Affiliate Partner expertise along with a network of managed creators and affiliates.

Market Performance Group Acquires Wodika Devine

July 23, 2024

Marketing & Advertising

Market Performance Group (MPG), an omnichannel commerce agency based in Princeton Junction, New Jersey, has acquired Wodika Devine, a boutique manufacturers' representative firm with offices in Southfield and Grand Rapids, Michigan. The acquisition expands MPG’s retailer-specific grocery capabilities and adds Wodika Devine’s sales talent and relationships with retailers such as Meijer and Walgreens.