Pattern Group Acquires NextWave to Expand TikTok Shop and Creator-Led Commerce

Domaine Worldwide Acquires Pattern

January 8, 2026

Marketing & Advertising

Domaine Worldwide, a global Shopify design and development practice backed by BV Investment Partners, has acquired Pattern, an award-winning digital design agency focused on commerce brands. The acquisition combines Pattern’s brand and experience design capabilities with Domaine’s engineering and delivery operations to expand experience-first digital commerce offerings; terms were not disclosed.

Pattern Acquires Current to Add Influencer Marketing Capabilities

August 17, 2022

Marketing & Advertising

Pattern, the ecommerce acceleration leader, has acquired Current, an influencer marketing platform. Current's creator-first technology will be folded into Pattern's ecommerce acceleration platform to help brands scale ambassador programs, drive high-quality traffic, and improve conversion across D2C sites and global marketplaces.

Market Performance Group Acquires TikTok Shop Partner Team Go

September 9, 2024

Marketing & Advertising

Market Performance Group (MPG) has acquired Team Go, an Inc. 5000–honored TikTok Shop Partner and social commerce agency led by Oliver Bogner. The deal strengthens MPG's social commerce and TikTok Shop capabilities, adding Team Go's retail-media and social-commerce expertise to MPG's omnichannel services; terms were not disclosed.

Collab, Inc. Acquires Trendpop

February 15, 2022

Marketing & Advertising

Collab, Inc., a Los Angeles–based creator platform, has acquired Trendpop, a short-form video database founded in 2020 and backed by Y Combinator. The acquisition integrates Trendpop's proprietary trend and creator analytics into Collab's creator, campaign, and rights-management offerings to give brands and agencies improved short-form video insights and campaign performance tools.

Knox Lane Leads $225M Growth Investment in Pattern

October 6, 2021

E-Commerce

Pattern, the Lehi, Utah–based ecommerce and marketplace acceleration platform, received a $225 million minority growth equity investment led by growth investor Knox Lane with pro‑rata participation from existing investors. The capital will be used to further develop Pattern’s technology and services platform and extend its global presence across marketplaces and direct‑to‑consumer channels. J.P. Morgan served as placement agent; advisors named include William Blair, Jones Day and Kirkland & Ellis.

Pattern Brands Acquires Yield and Poketo as Part of $25M Series B-Funded Expansion

July 12, 2022

E-Commerce

Pattern Brands, a New York–based portfolio of direct-to-consumer home and lifestyle brands, raised $25M in a Series B and used the capital to acquire stationery/home-goods brand Poketo and tabletop/apothecary brand YIELD. The acquisitions expand Pattern Brands’ portfolio and give the platform additional DTC and retail-ready consumer brands to scale using its shared operations and e-commerce infrastructure.