Pattern Brands Acquires Yield and Poketo as Part of $25M Series B-Funded Expansion

Domaine Worldwide Acquires Pattern

January 8, 2026

Marketing & Advertising

Domaine Worldwide, a global Shopify design and development practice backed by BV Investment Partners, has acquired Pattern, an award-winning digital design agency focused on commerce brands. The acquisition combines Pattern’s brand and experience design capabilities with Domaine’s engineering and delivery operations to expand experience-first digital commerce offerings; terms were not disclosed.

Knox Lane Leads $225M Growth Investment in Pattern

October 6, 2021

E-Commerce

Pattern, the Lehi, Utah–based ecommerce and marketplace acceleration platform, received a $225 million minority growth equity investment led by growth investor Knox Lane with pro‑rata participation from existing investors. The capital will be used to further develop Pattern’s technology and services platform and extend its global presence across marketplaces and direct‑to‑consumer channels. J.P. Morgan served as placement agent; advisors named include William Blair, Jones Day and Kirkland & Ellis.

Carlson Private Capital Partners Invests in Pattern

July 24, 2020

E-Commerce

Carlson Private Capital Partners led an investment in Pattern, a global ecommerce marketplace platform founded by Melanie Alder and David Wright, with co-investments from KSV Global, Ainge Advisory, and Duchossois Capital Management. The growth capital injection is intended to support Pattern’s expansion and its data-driven marketplace services that help brands grow profitability across marketplaces like Amazon, Walmart, eBay and international channels.

Pattern Acquires Enlisted Design and Trophy Skin

September 10, 2020

E-Commerce

Pattern, the PE-backed global ecommerce platform, acquired Enlisted Design—an award-winning industrial, packaging, branding and digital design agency—to integrate data-driven design into its ecommerce offering. The move (alongside Pattern’s acquisition of skincare brand Trophy Skin) follows Pattern’s $52M round of outside funding and is positioned as add-on acquisitions to deepen capabilities for Pattern’s brand partners.

Pete & Gerry's Organics Acquires Pasture Brands from Benford Capital Partners

January 9, 2025

Food & Beverage

Pete & Gerry's Organics (the Butterfly Equity-backed egg platform) has acquired Pasture Brands Holdings — the holding company for Farmers Hen House and Pillars Yogurt — from Benford Capital Partners. The transaction (closed January 9, 2025) expands Pete & Gerry's branded specialty egg and dairy portfolio and continues consolidation in natural/conventional grocery and club channels.

Pattern Acquires Current to Add Influencer Marketing Capabilities

August 17, 2022

Marketing & Advertising

Pattern, the ecommerce acceleration leader, has acquired Current, an influencer marketing platform. Current's creator-first technology will be folded into Pattern's ecommerce acceleration platform to help brands scale ambassador programs, drive high-quality traffic, and improve conversion across D2C sites and global marketplaces.