Pattern Acquires Enlisted Design and Trophy Skin

Domaine Worldwide Acquires Pattern

January 8, 2026

Marketing & Advertising

Domaine Worldwide, a global Shopify design and development practice backed by BV Investment Partners, has acquired Pattern, an award-winning digital design agency focused on commerce brands. The acquisition combines Pattern’s brand and experience design capabilities with Domaine’s engineering and delivery operations to expand experience-first digital commerce offerings; terms were not disclosed.

Carlson Private Capital Partners Invests in Pattern

July 24, 2020

E-Commerce

Carlson Private Capital Partners led an investment in Pattern, a global ecommerce marketplace platform founded by Melanie Alder and David Wright, with co-investments from KSV Global, Ainge Advisory, and Duchossois Capital Management. The growth capital injection is intended to support Pattern’s expansion and its data-driven marketplace services that help brands grow profitability across marketplaces like Amazon, Walmart, eBay and international channels.

Pattern Brands Acquires Yield and Poketo as Part of $25M Series B-Funded Expansion

July 12, 2022

E-Commerce

Pattern Brands, a New York–based portfolio of direct-to-consumer home and lifestyle brands, raised $25M in a Series B and used the capital to acquire stationery/home-goods brand Poketo and tabletop/apothecary brand YIELD. The acquisitions expand Pattern Brands’ portfolio and give the platform additional DTC and retail-ready consumer brands to scale using its shared operations and e-commerce infrastructure.

Pattern Acquires Current to Add Influencer Marketing Capabilities

August 17, 2022

Marketing & Advertising

Pattern, the ecommerce acceleration leader, has acquired Current, an influencer marketing platform. Current's creator-first technology will be folded into Pattern's ecommerce acceleration platform to help brands scale ambassador programs, drive high-quality traffic, and improve conversion across D2C sites and global marketplaces.

Formula 5 Acquires Trophy Skin

November 10, 2020

Consumer Products

Formula 5 has acquired Trophy Skin, a Frisco, Texas–based direct-to-consumer skincare tools brand known for at-home microdermabrasion and light-therapy devices. Parcrest Advisors served as exclusive investment banking advisor to Trophy Skin on the transaction, which transfers ownership from founder Imran Karim to Formula 5 as part of Formula 5's consumer brand expansion strategy.

Knox Lane Leads $225M Growth Investment in Pattern

October 6, 2021

E-Commerce

Pattern, the Lehi, Utah–based ecommerce and marketplace acceleration platform, received a $225 million minority growth equity investment led by growth investor Knox Lane with pro‑rata participation from existing investors. The capital will be used to further develop Pattern’s technology and services platform and extend its global presence across marketplaces and direct‑to‑consumer channels. J.P. Morgan served as placement agent; advisors named include William Blair, Jones Day and Kirkland & Ellis.