Carlson Private Capital Partners Invests in Pattern

Knox Lane Leads $225M Growth Investment in Pattern

October 6, 2021

E-Commerce

Pattern, the Lehi, Utah–based ecommerce and marketplace acceleration platform, received a $225 million minority growth equity investment led by growth investor Knox Lane with pro‑rata participation from existing investors. The capital will be used to further develop Pattern’s technology and services platform and extend its global presence across marketplaces and direct‑to‑consumer channels. J.P. Morgan served as placement agent; advisors named include William Blair, Jones Day and Kirkland & Ellis.

Domaine Worldwide Acquires Pattern

January 8, 2026

Marketing & Advertising

Domaine Worldwide, a global Shopify design and development practice backed by BV Investment Partners, has acquired Pattern, an award-winning digital design agency focused on commerce brands. The acquisition combines Pattern’s brand and experience design capabilities with Domaine’s engineering and delivery operations to expand experience-first digital commerce offerings; terms were not disclosed.

Pattern Acquires Current to Add Influencer Marketing Capabilities

August 17, 2022

Marketing & Advertising

Pattern, the ecommerce acceleration leader, has acquired Current, an influencer marketing platform. Current's creator-first technology will be folded into Pattern's ecommerce acceleration platform to help brands scale ambassador programs, drive high-quality traffic, and improve conversion across D2C sites and global marketplaces.

Greenlight Health Data Solutions and Pattern Health Merge

December 12, 2024

Healthcare Services

Greenlight Health Data Solutions and Pattern Health have merged, with the combined company continuing under the Greenlight Health Data Solutions name. Ed Barber, co-founder and CEO of Pattern Health, will lead the combined company as CEO, while Greenlight founder Steve Malik will be majority owner and chairman; the merger is supported by a $6 million investment to expand sales and marketing and accelerate product capabilities for life sciences, CROs and insurers.

Carlson Private Capital Partners Invests in Millennium

December 7, 2021

Telecommunications

Carlson Private Capital Partners (CPC) made a significant investment in Millennium, a Delavan, Wisconsin-based value-added distributor and service provider for broadband infrastructure; the transaction closed on November 30, 2021 and financial terms were not disclosed. CPC said the investment will accelerate Millennium’s growth and support expansion into new geographies and enhanced product and technology capabilities while partnering with founder/management.

Pattern Group Acquires NextWave to Expand TikTok Shop and Creator-Led Commerce

December 18, 2025

Marketing & Advertising

Pattern Group Inc. (NASDAQ: PTRN) has acquired NextWave, a Los Angeles-based TikTok commerce agency that specializes in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. The deal expands Pattern's social commerce and creator capabilities by adding NextWave's TikTok Shop Partner and Creator Affiliate Partner expertise along with a network of managed creators and affiliates.