Domaine Worldwide Acquires Pattern

Domaine Worldwide Acquires Code

June 23, 2025

IT Services

Domaine Worldwide has acquired Code, a European Shopify agency, bringing Code’s ~60-person team in Amsterdam, Delft and Berlin into Domaine’s global Shopify practice. The deal expands Domaine’s European footprint and engineering capabilities and is supported by financial sponsor BV Investment Partners.

Domaine Worldwide Acquires Code to Strengthen European Shopify Capabilities

June 23, 2025

Marketing & Advertising

Domaine Worldwide, the global Shopify-focused e-commerce agency, has acquired Code, a leading European Shopify partner with offices in Delft, Amsterdam and Berlin. The roughly 60-person Code team will join Domaine to establish a new operational hub in the Netherlands and expand the combined organization's Shopify, development and CRM marketing capabilities across multiple time zones.

Pattern Acquires Current to Add Influencer Marketing Capabilities

August 17, 2022

Marketing & Advertising

Pattern, the ecommerce acceleration leader, has acquired Current, an influencer marketing platform. Current's creator-first technology will be folded into Pattern's ecommerce acceleration platform to help brands scale ambassador programs, drive high-quality traffic, and improve conversion across D2C sites and global marketplaces.

Pattern Group Acquires NextWave to Expand TikTok Shop and Creator-Led Commerce

December 18, 2025

Marketing & Advertising

Pattern Group Inc. (NASDAQ: PTRN) has acquired NextWave, a Los Angeles-based TikTok commerce agency that specializes in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. The deal expands Pattern's social commerce and creator capabilities by adding NextWave's TikTok Shop Partner and Creator Affiliate Partner expertise along with a network of managed creators and affiliates.

Pattern Acquires Amplifi.io to Accelerate Ecommerce Content

February 2, 2022

Cloud & SaaS

Pattern, a leading ecommerce acceleration platform, has acquired Amplifi.io, a digital asset management (DAM) and product information management (PIM) provider. The acquisition will fold Amplifi.io's DAM/PIM technology into Pattern's ecommerce platform to help brands manage and optimize product content across marketplaces and digital channels at scale.

Knox Lane Leads $225M Growth Investment in Pattern

October 6, 2021

E-Commerce

Pattern, the Lehi, Utah–based ecommerce and marketplace acceleration platform, received a $225 million minority growth equity investment led by growth investor Knox Lane with pro‑rata participation from existing investors. The capital will be used to further develop Pattern’s technology and services platform and extend its global presence across marketplaces and direct‑to‑consumer channels. J.P. Morgan served as placement agent; advisors named include William Blair, Jones Day and Kirkland & Ellis.