Insignia Capital Group Invests in New Engen

New Engen Acquires Acorn Influence

January 18, 2022

Marketing & Advertising

New Engen, a Seattle-based digital marketing agency and portfolio company of Insignia Capital Group, has acquired Acorn Influence, an influencer marketing agency based in Rogers, Arkansas. Acorn Influence was previously a portfolio company of NewRoad Capital Partners, which will remain an investor in the combined business; the deal strengthens New Engen's influencer, content and CPG retail capabilities.

Insignia Capital Group Makes Equity Investment in Market Performance Group

January 28, 2021

Marketing & Advertising

Insignia Capital Group completed an equity investment in Market Performance Group (MPG), a Princeton Junction-based omnichannel commerce and sales strategy provider for CPG brands. The investment will fund MPG’s organic growth and support acquisition-driven expansion while the existing leadership team remains in place to continue operations.

Insignia Capital Group Makes Strategic Investment in Netrush

October 3, 2019

E-Commerce

Insignia Capital Group, a San Francisco Bay Area private equity firm, made a strategic minority investment in Netrush, a Vancouver, Washington–based Amazon retailer and e-commerce services provider. Founders Brian Gonsalves and Chris Marantette retained majority ownership and will continue to lead the company as Insignia supports Netrush's continued growth and capability expansion.

Insignia Capital Group Recapitalizes Tidal Financial Group

September 3, 2025

Financial Services

Insignia Capital Group has made a strategic recapitalization investment in Tidal Investments LLC (Tidal Financial Group), providing capital to support the firm's continued growth while preserving existing majority ownership and executive leadership. The transaction positions Tidal to invest in talent, deepen its ETF services platform and scale operations as the firm supports more than 270 ETFs and over $45 billion in assets under management.

Insignia Capital Group Invests in MediaAlpha in $350M Recapitalization

February 4, 2019

Marketing & Advertising

Insignia Capital Group has agreed to make a new investment in MediaAlpha through a recapitalization that values the company at approximately $350 million. White Mountains Insurance Group will remain a significant equity holder with a 42% fully-diluted stake; the deal is intended to accelerate MediaAlpha’s international expansion, technology investment, and entry into new vertical markets.

New Engen Acquires LT Partners

June 7, 2023

Marketing & Advertising

Performance marketing agency New Engen has acquired LT Partners, a Seattle-based affiliate and partner marketing agency, expanding New Engen's capabilities across earned and owned media as well as publisher partnerships. The deal broadens New Engen's full-funnel performance offering—adding affiliate, content, coupon, loyalty, influencer and other partner channels—to complement its paid media expertise.