New Engen Acquires Acorn Influence
January 18, 2022
New Engen, a Seattle-based digital marketing agency and portfolio company of Insignia Capital Group, has acquired Acorn Influence, an influencer marketing agency based in Rogers, Arkansas. Acorn Influence was previously a portfolio company of NewRoad Capital Partners, which will remain an investor in the combined business; the deal strengthens New Engen's influencer, content and CPG retail capabilities.
- Buyers
- New Engen
- Targets
- Acorn Influence, LLC
- Sellers
- NewRoad Capital Partners
- Platforms
- New Engen
- Industry
- Marketing & Advertising
- Location
- Arkansas, United States
- Transaction Type
- Addon
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