NeoReach Acquires Influencers.com

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.

Bazaarvoice Acquires affable.ai from Affable Technologies

October 10, 2023

Marketing & Advertising

Bazaarvoice has acquired the affable.ai creator-marketing platform from Affable Technologies to add AI-driven influencer discovery and management to its social commerce and content activation capabilities. The deal integrates affable.ai's creator technology into Bazaarvoice's full-funnel content and retail distribution network to help clients scale creator-led social commerce and measure ROI across awareness to conversion.

New Engen Acquires Acorn Influence

January 18, 2022

Marketing & Advertising

New Engen, a Seattle-based digital marketing agency and portfolio company of Insignia Capital Group, has acquired Acorn Influence, an influencer marketing agency based in Rogers, Arkansas. Acorn Influence was previously a portfolio company of NewRoad Capital Partners, which will remain an investor in the combined business; the deal strengthens New Engen's influencer, content and CPG retail capabilities.

Impact Acquires ACTIVATE Influencer Marketing Platform

August 25, 2020

Marketing & Advertising

Impact (impact.com) acquired ACTIVATE, an end-to-end influencer marketing SaaS platform, to integrate influencer discovery, campaign management and reporting into Impact’s Partnership Cloud. The acquisition strengthens Impact’s influencer capabilities and expands its partnership automation offering to enterprise brands and agencies.

CreatorIQ Acquires Tribe Dynamics

September 21, 2021

Marketing & Advertising

CreatorIQ, a leading influencer marketing SaaS provider, has acquired Tribe Dynamics, an influencer marketing analytics and benchmarking platform. The acquisition combines Tribe Dynamics' analytics and benchmarking capabilities with CreatorIQ's Creator Intelligence Cloud to create an end-to-end influencer marketing platform and expand CreatorIQ's data and measurement offerings.

Recovery.com Acquires RedFox AI

May 21, 2025

Healthcare Services

Recovery.com has acquired Madison-based AI startup RedFox AI to accelerate its development of AI-powered tools for connecting people with mental health and addiction care. The deal brings RedFox's conversational Navigator product and its cofounders into Recovery.com's team to expand responsible AI capabilities and integrate new voice-guided diagnostic and guidance features across the platform.