Healthgrades Acquires Influence Health

Influence Health Acquires BrightWhistle

February 16, 2015

Marketing & Advertising

Influence Health, a Birmingham-based provider of an integrated digital consumer engagement platform, has acquired BrightWhistle, an Atlanta-based healthcare-specific digital marketing platform. The acquisition adds BrightWhistle's Facebook, paid search and patient remarketing capabilities (offered as SaaS and managed services) to Influence Health's marketing platform to boost patient acquisition and engagement for healthcare clients.

MeritB2B Acquires True Influence

November 30, 2021

Marketing & Advertising

MeritB2B, a Mountaingate Capital–backed provider of B2B data and performance marketing solutions, has acquired True Influence, a leader in B2B buyer intent data, ABM and demand generation technology. The acquisition (an add-on to the MeritB2B platform) combines data, analytics and AI-driven intent capabilities to create a full-funnel B2B marketing solutions provider and expands the combined organization's capabilities and global reach.

RV Health (Red Ventures) Acquires Healthgrades.com from Mercury Healthcare

August 4, 2021

Media & Entertainment

RV Health, a Red Ventures business, has acquired Healthgrades.com from Mercury Healthcare. The deal transfers the consumer-facing Healthgrades marketplace and its ~200+ employees to RV Health while Mercury Healthcare will focus on its enterprise software and data analytics business under the Mercury Healthcare brand.

Health Union Acquires Adfire Health

September 10, 2024

Healthcare Services

Health Union has acquired Adfire Health, a healthcare-professional (HCP) data and digital engagement company, to expand its capabilities in HCP marketing and integrate Adfire's first-party HCP identity graph with Health Union's patient data. The acquisition will create combined patient and HCP datasets to enable integrated, omnichannel media planning and expanded programmatic and digital marketing solutions for pharmaceutical and life sciences clients.

Integrity Marketing Group Acquires Unified Health

June 2, 2021

Healthcare Services

Integrity Marketing Group acquired Unified Health, a Fort Lauderdale-based, data-driven, tech-enabled call center and Medicare telesales brokerage. As part of the deal, Unified Health CEO Bryan Hunsaker becomes a Managing Partner at Integrity; the acquisition strengthens Integrity's Medicare capabilities and distribution, and financial terms were not disclosed.

Huron Acquires Perception Health

December 21, 2021

Data & Analytics

Huron Consulting Group has acquired Perception Health Inc., a healthcare predictive analytics company, to expand its data, technology and analytics capabilities in healthcare. All Perception Health employees will join Huron and the business will be included in Huron's Healthcare operating segment; terms were not disclosed.