Health Union Acquires Adfire Health
September 10, 2024
Health Union has acquired Adfire Health, a healthcare-professional (HCP) data and digital engagement company, to expand its capabilities in HCP marketing and integrate Adfire's first-party HCP identity graph with Health Union's patient data. The acquisition will create combined patient and HCP datasets to enable integrated, omnichannel media planning and expanded programmatic and digital marketing solutions for pharmaceutical and life sciences clients.
- Buyers
- Health Union
- Targets
- Adfire Health
- Industry
- Healthcare Services
- Location
- Connecticut, United States
- Transaction Type
- Buyout
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