MeritB2B Acquires True Influence
November 30, 2021
MeritB2B, a Mountaingate Capital–backed provider of B2B data and performance marketing solutions, has acquired True Influence, a leader in B2B buyer intent data, ABM and demand generation technology. The acquisition (an add-on to the MeritB2B platform) combines data, analytics and AI-driven intent capabilities to create a full-funnel B2B marketing solutions provider and expands the combined organization's capabilities and global reach.
- Buyers
- MeritB2B, Mountaingate Capital
- Targets
- True Influence
- Platforms
- MeritB2B
- Industry
- Marketing & Advertising
- Location
- New Jersey, United States
- Transaction Type
- Addon
Explore More
Related Acquisitions
-
MeritDirect (Mountaingate Capital Portfolio) Acquires 180byTwo
November 19, 2020
Marketing & Advertising
MeritDirect, a Mountaingate Capital portfolio company, has acquired 180byTwo, an account-based marketing technology and audience solutions provider based in Clearwater, Florida. The add-on expands MeritDirect's digital and account-based marketing capabilities by adding 180byTwo's identity-resolution, data activation and AI/ML-powered Unifi platform.
-
MeritDirect (Mountaingate Capital Platform) Acquires Compass Marketing Solutions
January 8, 2020
Data & Analytics
MeritDirect has acquired Compass Marketing Solutions to expand its B2B data offerings across the U.S. and Canada. The deal is MeritDirect's first add-on since partnering with Mountaingate Capital in May 2019; Compass founders John Hartmann and Todd Love will join MeritDirect's management team as Senior Vice Presidents.
-
Mountaingate Capital Invests in MeritDirect
May 29, 2019
Data & Analytics
Denver-based private equity firm Mountaingate Capital has made a private equity investment in MeritDirect, a Rye Brook, New York-based B2B database products and services provider. The investment will fund MeritDirect's organic growth and support strategic add-on acquisitions to expand its data and marketing capabilities.
-
TrueCommerce Acquires B2BGateway
October 29, 2020
Cloud & SaaS
TrueCommerce, a portfolio company of Accel‑KKR, has acquired B2BGateway, a global provider of managed cloud EDI and API data connectivity. The deal expands TrueCommerce’s connectivity and unified commerce capabilities and broadens its global footprint, particularly serving small and mid-sized businesses.
-
Healthgrades Acquires Influence Health
January 8, 2019
Cloud & SaaS
Denver-based Healthgrades acquired Birmingham, Alabama-based Influence Health to expand its CRM and digital marketing offerings for healthcare customers. The deal (announced Jan. 8, 2019) adds Influence’s technology and customers—bringing the combined company to roughly 1,500 customers—and increases Healthgrades’ workforce while keeping the combined headquarters in Denver.
-
Integrum Makes Strategic Growth Investment in True
November 18, 2025
Staffing & HR
Integrum, a private investment firm, made a significant strategic investment in True, the Philadelphia-based executive talent management platform, to fund True's next phase of growth. As part of the partnership Integrum is adding senior leaders to True’s board to support expansion of its technology-led talent, advisory, and search offerings.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.