MeritDirect (Mountaingate Capital Portfolio) Acquires 180byTwo

MeritDirect (Mountaingate Capital Platform) Acquires Compass Marketing Solutions

January 8, 2020

Data & Analytics

MeritDirect has acquired Compass Marketing Solutions to expand its B2B data offerings across the U.S. and Canada. The deal is MeritDirect's first add-on since partnering with Mountaingate Capital in May 2019; Compass founders John Hartmann and Todd Love will join MeritDirect's management team as Senior Vice Presidents.

Mountaingate Capital Invests in MeritDirect

May 29, 2019

Data & Analytics

Denver-based private equity firm Mountaingate Capital has made a private equity investment in MeritDirect, a Rye Brook, New York-based B2B database products and services provider. The investment will fund MeritDirect's organic growth and support strategic add-on acquisitions to expand its data and marketing capabilities.

MeritB2B Acquires True Influence

November 30, 2021

Marketing & Advertising

MeritB2B, a Mountaingate Capital–backed provider of B2B data and performance marketing solutions, has acquired True Influence, a leader in B2B buyer intent data, ABM and demand generation technology. The acquisition (an add-on to the MeritB2B platform) combines data, analytics and AI-driven intent capabilities to create a full-funnel B2B marketing solutions provider and expands the combined organization's capabilities and global reach.

New Mountain Capital Acquires W2O from Mountaingate Capital

May 29, 2019

Marketing & Advertising

New Mountain Capital has partnered with W2O, a San Francisco–based analytics-driven, digital-first healthcare marketing and communications firm, acquiring the company as Mountaingate Capital exits. W2O's management team remains in place and the investment is intended to support continued growth, capability expansion, international expansion and add-on acquisition activity; financial terms were not disclosed.

Playmaker Capital Acquires Two-Up Agency

August 31, 2021

Software

Playmaker Capital Inc. acquired Two-Up Agency Ltd., a London- and Krakow-based digital product agency serving the online gaming and sports betting industries. The acquisition (100% of Two-Up) expands Playmaker's technology capabilities and integrates Two-Up's products into Playmaker Bench; consideration was up to US$5.75 million including cash, shares and earn-outs.

Bounteous Acquires FortyFour

December 8, 2020

Marketing & Advertising

Bounteous, a Chicago-based digital transformation agency backed by Mountaingate Capital, has acquired Atlanta-based commerce and customer experience agency FortyFour. The acquisition strengthens Bounteous's Magento and commerce capabilities and brings FortyFour's enterprise clients (including Coca‑Cola, Fiserv and Boehringer Ingelheim) and team into the Bounteous organization.