Insignia Capital Group Invests in MediaAlpha in $350M Recapitalization

Insignia Capital Group Recapitalizes Tidal Financial Group

September 3, 2025

Financial Services

Insignia Capital Group has made a strategic recapitalization investment in Tidal Investments LLC (Tidal Financial Group), providing capital to support the firm's continued growth while preserving existing majority ownership and executive leadership. The transaction positions Tidal to invest in talent, deepen its ETF services platform and scale operations as the firm supports more than 270 ETFs and over $45 billion in assets under management.

Insignia Capital Group Invests in New Engen

December 8, 2021

Marketing & Advertising

Insignia Capital Group completed an equity investment in New Engen, a Seattle-based digital marketing agency, to accelerate growth and expand the agency's service capabilities. Insignia will join New Engen's board; existing investor August Capital and New Engen management will remain on the board as the agency continues to operate independently.

Insignia Capital Group Makes Strategic Growth Investment in Trooh Media

January 7, 2026

Media & Entertainment

Insignia Capital Group has made a strategic growth investment in Trooh Media, a digital-out-of-home (DOOH) media platform that reaches Gen Z on U.S. college campuses. The capital will support Trooh’s expansion of talent, capabilities and platform initiatives while founder Martin Poitras remains CEO and Toby Sturek joins as President.

Insignia Capital Group Makes Equity Investment in Market Performance Group

January 28, 2021

Marketing & Advertising

Insignia Capital Group completed an equity investment in Market Performance Group (MPG), a Princeton Junction-based omnichannel commerce and sales strategy provider for CPG brands. The investment will fund MPG’s organic growth and support acquisition-driven expansion while the existing leadership team remains in place to continue operations.

White Mountains Acquires Majority Interest in Ark Insurance Holdings

October 1, 2020

Insurance

White Mountains Insurance Group agreed to invest $605 million of equity (at a $300 million pre-money valuation) and purchase $41 million of shares from existing owners to acquire a majority interest in Ark Insurance Holdings, the parent of Ark Syndicate Management Ltd. The capital raise will give White Mountains ~72% ownership at closing (63% fully diluted), with a commitment to contribute up to an additional $200 million in 2021 to substantially expand Ark's Lloyd's capacity, convert its Bermuda reinsurance entity, and hire underwriting talent.

The Carlyle Group to Acquire NSM Insurance Group from White Mountains

May 9, 2022

Insurance

White Mountains Insurance Group has signed a definitive agreement to sell NSM Insurance Group to investment funds affiliated with The Carlyle Group for $1.775 billion. Carlyle will partner with NSM's founder-led management team to pursue operational improvements, accretive M&A and strategic investments in technology and data & analytics; the deal is expected to close in the second half of 2022, subject to regulatory approvals.