Insignia Capital Group Makes Strategic Growth Investment in Trooh Media

January 7, 2026

Insignia Capital Group has made a strategic growth investment in Trooh Media, a digital-out-of-home (DOOH) media platform that reaches Gen Z on U.S. college campuses. The capital will support Trooh’s expansion of talent, capabilities and platform initiatives while founder Martin Poitras remains CEO and Toby Sturek joins as President.

Buyers
Insignia Capital Group
Targets
Trooh Media, Inc.
Location
New York, United States
Transaction Type
Growth capital

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