Insignia Capital Group Makes Strategic Growth Investment in Trooh Media
January 7, 2026
Insignia Capital Group has made a strategic growth investment in Trooh Media, a digital-out-of-home (DOOH) media platform that reaches Gen Z on U.S. college campuses. The capital will support Trooh’s expansion of talent, capabilities and platform initiatives while founder Martin Poitras remains CEO and Toby Sturek joins as President.
- Buyers
- Insignia Capital Group
- Targets
- Trooh Media, Inc.
- Industry
- Media & Entertainment
- Location
- New York, United States
- Transaction Type
- Growth capital
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