Vistar Media Acquires Sage+Archer

Vistar Media Acquires ADstruc from PJX Media

April 29, 2024

Software

Vistar Media has acquired ADstruc, the traditional out-of-home (OOH) planning and buying software developed by PJX Media, to expand its end-to-end OOH technology suite. The ADstruc engineering team and account manager will join Vistar, and the tool — which has processed over $1B in OOH investments — will be made available to US agencies beginning June 1, 2024 with global expansion planned.

Viant Technology Acquires IRIS.TV

November 12, 2024

Media & Entertainment

Viant Technology Inc. (NASDAQ: DSP) has acquired IRIS.TV, a content data platform for Connected TV (CTV) that indexes millions of streaming video files and integrates with hundreds of publishers and platforms. IRIS.TV will continue to operate independently under its co-founders, and the deal is intended to expand Viant's CTV content identification and contextual targeting capabilities across premium publishers and ad platforms.

MediaRadar Acquires Vivvix (Kantar's North American Advertising Intelligence Unit)

November 6, 2023

Data & Analytics

MediaRadar, a portfolio company of Thompson Street Capital Partners and Endicott Capital, acquired Vivvix, Kantar Group’s North American advertising intelligence unit. The deal combines complementary advertising and media intelligence data and capabilities to broaden channel coverage (local TV, radio, search, out-of-home) and extend MediaRadar’s reach into new markets including Canada.

The Opus Group Acquires Verve

December 22, 2022

Marketing & Advertising

The Opus Group, a global agency network, has acquired Verve, Ireland's largest multidisciplinary brand experience and events agency. The deal expands The Opus Group's footprint and capabilities in Europe, giving Verve access to broader global resources while continuing to operate under its existing name and leadership.

Archer Education Acquires Circa Interactive and view.DO

June 15, 2021

Education

Archer Education has acquired Circa Interactive and the view.DO conversational experience technology (asset acquisition from dotEDU Technologies) to build an enrollment journey platform for higher education. The deals combine Archer’s analytics and performance marketing capabilities with Circa’s storytelling and SEO services and view.DO’s conversational engagement tech to personalize recruitment and improve student enrollment and retention.

Cinven Acquires Archer

July 10, 2023

Cloud & SaaS

International private equity firm Cinven has agreed to acquire Archer, a leading provider of integrated risk management (IRM) cloud software, from Clearlake Capital Group and Symphony Technology Group. The deal — expected to close subject to regulatory approvals — will support Archer's international expansion and product-led growth as a standalone SaaS platform.