Viant Technology Acquires IRIS.TV

November 12, 2024

Viant Technology Inc. (NASDAQ: DSP) has acquired IRIS.TV, a content data platform for Connected TV (CTV) that indexes millions of streaming video files and integrates with hundreds of publishers and platforms. IRIS.TV will continue to operate independently under its co-founders, and the deal is intended to expand Viant's CTV content identification and contextual targeting capabilities across premium publishers and ad platforms.

Buyers
Viant Technology Inc.
Targets
IRIS.TV
Location
California, United States
Transaction Type
Buyout

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