Vistar Media Acquires ADstruc from PJX Media
April 29, 2024
Vistar Media has acquired ADstruc, the traditional out-of-home (OOH) planning and buying software developed by PJX Media, to expand its end-to-end OOH technology suite. The ADstruc engineering team and account manager will join Vistar, and the tool — which has processed over $1B in OOH investments — will be made available to US agencies beginning June 1, 2024 with global expansion planned.
- Buyers
- Vistar Media
- Targets
- ADstruc
- Sellers
- PJX Media
- Industry
- Software
- Location
- New York, United States
- Transaction Type
- Buyout
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