GoDigital Media Group Acquires Eastern Mountain Sports and Bob's Stores
May 26, 2022
GoDigital Media Group, LLC has acquired outdoor retailer Eastern Mountain Sports (EMS) and apparel retailer Bob's Stores from Frasers Group plc. The deal brings approximately 42 retail locations, a warehouse/fulfillment center, and roughly 900 employees into GoDigital's content-to-commerce model as the company aims to expand its e-commerce, product development, and supply-chain capabilities.
- Buyers
- GoDigital Media Group, LLC
- Targets
- Eastern Mountain Sports, Bob's Stores
- Sellers
- Frasers Group plc
- Industry
- Retail
- Location
- United States
- Transaction Type
- Buyout
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