GoDigital Media Group Acquires Eastern Mountain Sports and Bob's Stores

May 26, 2022

GoDigital Media Group, LLC has acquired outdoor retailer Eastern Mountain Sports (EMS) and apparel retailer Bob's Stores from Frasers Group plc. The deal brings approximately 42 retail locations, a warehouse/fulfillment center, and roughly 900 employees into GoDigital's content-to-commerce model as the company aims to expand its e-commerce, product development, and supply-chain capabilities.

Buyers
GoDigital Media Group, LLC
Targets
Eastern Mountain Sports, Bob's Stores
Sellers
Frasers Group plc
Industry
Retail
Location
United States
Transaction Type
Buyout

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