Serra Automotive Acquires Marsh Automotive Group

May 28, 2024

Serra Automotive, a privately-held retail automotive group, has acquired Marsh Automotive Group, a Traverse City, Michigan-based new and used car dealer operating eight franchises and multiple ancillary businesses. The deal continues Marsh’s legacy under Serra’s broader dealer network and was advised by FOCUS Investment Banking; the Marsh family sold the business to Serra citing cultural alignment.

Buyers
Serra Automotive
Targets
Marsh Automotive Group
Sellers
Marsh family
Industry
Automotive
Location
Michigan, United States
Transaction Type
Buyout

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