Serra Automotive Acquires Marsh Automotive Group
May 28, 2024
Serra Automotive, a privately-held retail automotive group, has acquired Marsh Automotive Group, a Traverse City, Michigan-based new and used car dealer operating eight franchises and multiple ancillary businesses. The deal continues Marsh’s legacy under Serra’s broader dealer network and was advised by FOCUS Investment Banking; the Marsh family sold the business to Serra citing cultural alignment.
- Buyers
- Serra Automotive
- Targets
- Marsh Automotive Group
- Sellers
- Marsh family
- Industry
- Automotive
- Location
- Michigan, United States
- Transaction Type
- Buyout
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