Uptempo Acquires OptiMine Software

August 28, 2025

Uptempo, an enterprise marketing performance platform, has acquired OptiMine Software to integrate OptiMine's Marketing Mix Modeling (MMM) and advanced analytics into Uptempo's marketing performance management solution. The acquisition expands Uptempo's measurement and analytics capabilities to better serve enterprise marketing teams and accelerate data-driven optimization.

Buyers
Uptempo
Targets
OptiMine Software
Industry
Cloud & SaaS
Location
Minnesota, United States
Transaction Type
Buyout

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