The Alesco Group Acquires TriMax Direct's List Management and Brokerage Business

Stamats Communications Acquires Audience Management and Fulfillment Business of TriMax Direct (KVK Worldwide)

April 1, 2022

Marketing & Advertising

Stamats Communications acquired the Audience Management and Fulfillment business of KVK Worldwide LLC (dba TriMax Direct) in a transaction that closed on April 1, 2022. Generational Equity advised KVK/TriMax on the sale; the acquisition brings TriMax’s data, list brokerage, and fulfillment capabilities into Stamats’ digital marketing and audience-management offerings.

ACV Acquires MAX Digital

July 13, 2021

Automotive

ACV (Nasdaq: ACVA) acquired MAX Digital for $60 million to accelerate its data strategy by integrating MAX Digital's inventory management and merchandising SaaS products, including the FirstLook IMS platform. The deal expands ACV's digital capabilities for dealers by adding predictive analytics-driven pricing, merchandising and sales enablement tools while preserving MAX Digital as an independent business unit under existing management.

Volaris Group Acquires Maxima Tech

July 5, 2024

Software

Volaris Group has acquired Maxima Tech, a Brazil-based provider of sales automation software for the wholesale and distribution sector. Maxima Tech will operate as an independent business unit within Volaris' Latam & Iberia portfolio as Volaris looks to expand its vertical-market software capabilities in Latin America.

Zeta Global Acquires ArcaMax Publishing

March 30, 2022

Media & Entertainment

Zeta Global (NYSE: ZETA) has entered into an agreement to acquire ArcaMax Publishing, a leader in the development and distribution of interest-based email newsletters and permissioned consumer data. The acquisition adds ArcaMax's newsletter platform and permissioned subscriber data to Zeta's Data Cloud and Zeta Marketing Platform to expand identity data, behavioral signals, and marketing touchpoints.

Vesta Software Group Acquires MachineMax

September 20, 2024

Cloud & SaaS

Vesta Software Group Limited has acquired MachineMax Ltd, a provider of operational efficiency software for the mining and construction sectors. The deal adds fleet/asset monitoring and data-driven efficiency capabilities to Vesta's vertical market software portfolio and supports geographic expansion (including India); Shell, the prior owner, will remain a strategic partner and customer.

Luxid Group Acquires TriComB2B

August 7, 2025

Marketing & Advertising

Finland-based, private-equity-backed marketing group Luxid has acquired U.S.-based B2B agency TriComB2B to accelerate its U.S. expansion and strengthen its B2B marketing capabilities. TriComB2B’s principals will lead Luxid’s U.S. business, and the combined company now totals more than 160 employees (TriComB2B ~40 employees).