SugarCRM Acquires AddOptify

SugarCRM Acquires Marketing Automation Provider Salesfusion

May 16, 2019

Cloud & SaaS

SugarCRM announced on May 16, 2019 that it has acquired Salesfusion, a SaaS marketing-automation provider. The acquisition adds marketing automation and lead management capabilities to SugarCRM’s platform to deliver a unified customer experience for mid-market B2B customers.

SugarCRM Acquires Node Inc.

August 24, 2020

AI & Machine Learning

SugarCRM acquired AI platform Node Inc. on August 24, 2020 to integrate Node's predictive customer-intelligence capabilities into Sugar's time-aware CX platform. The deal adds forecasting and predictive analytics functionality to SugarCRM's sales, marketing and service offerings to improve customer predictability and engagement.

SugarCRM Acquires Revenue Intelligence Provider sales-i

May 22, 2024

Cloud & SaaS

SugarCRM has acquired sales-i, a revenue intelligence provider that integrates ERP and CRM data to deliver AI-powered sales insights; terms were not disclosed. The deal—announced after nearly a year of partnership—adds sales-i's revenue intelligence and AI capabilities to SugarCRM's sales automation platform and creates a combined company with global reach and enhanced account-management capabilities.

Radancy Acquires Ascendify

April 4, 2023

Cloud & SaaS

Radancy, a New Mountain Capital–backed talent acquisition platform, has acquired Ascendify to add advanced candidate relationship management (CRM) capabilities to the Radancy Talent Acquisition Cloud. The acquisition expands Radancy’s SaaS offering for enterprise recruiting by integrating Ascendify’s CRM, sourcing, workflow automation and interview/event management features.

PSPDFKit Acquires Integrify

January 4, 2024

Software

PSPDFKit acquired Integrify, a low-code process automation and workflow platform, to expand its low-code document lifecycle offering with business process automation capabilities. The deal adds integrations with systems like Salesforce, SAP and Oracle and strengthens PSPDFKit's ability to deliver high-volume document processing and document AI across SaaS, cloud and on-premises deployments.

Optimove Acquires Graphyte and Earlier Acquired Kumulos to Bolster Personalization and Mobile Capabilities

July 13, 2022

Cloud & SaaS

Optimove, a CRM marketing and CDP provider, acquired London-based Graphyte — a real-time cloud personalization platform — and earlier purchased mobile messaging provider Kumulos to expand its real-time personalization and native mobile capabilities. The deals (combined purchase price undisclosed) strengthen Optimove's multichannel CRM platform by adding on-site recommendations and enhanced mobile messaging to enable deeper 1-to-1 personalization across web, email and mobile.