Optimove Acquires Graphyte and Earlier Acquired Kumulos to Bolster Personalization and Mobile Capabilities

Optimove Acquires Kumulos to Add Native Mobile Messaging Capabilities

March 29, 2022

Cloud & SaaS

Optimove has acquired Kumulos, a Dundee, Scotland-based provider of a personalized mobile messaging platform, to add native mobile push, in-app messaging, and mobile engagement capabilities to its AI-driven CRM marketing platform. The acquisition closed in March 2022; Kumulos co-founders Bob Lawson and Mark Petrie joined Optimove's mobile leadership and engineering teams, and Optimove said it will invest in Scottish R&D locations to support development.

CivicPlus Acquires Optimere (ArchiveSocial, Monsido, NextRequest)

May 22, 2022

Government & Public Sector

CivicPlus has agreed to acquire Optimere, the combined business behind ArchiveSocial, Monsido, and NextRequest, to integrate digital compliance, accessibility, and records-management capabilities into its Civic Experience Platform. Insight Partners will support the transaction with additional equity and certain Optimere shareholders (including Level Equity) will become investors in CivicPlus; Optimere serves over 6,000 customers and had crossed roughly $30M ARR prior to the deal.

SugarCRM Acquires AddOptify

February 1, 2022

Software

SugarCRM has acquired AddOptify, the provider of the Customer Journey / guided-selling plugin for SugarCRM, to embed playbook functionality and advanced CRM process automation into its platform. The acquisition integrates AddOptify's no-code playbook tools and analytics to help SugarCRM customers automate sales, service and marketing workflows and accelerate guided selling across mid-market customers.

OneMagnify Acquires Optimal's Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, a Crestview Partners–backed AI-enabled marketing platform, has acquired the Performance Marketing business of Optimal to integrate Optimal's performance media expertise and proprietary audience data into OneMagnify's platform. The acquisition expands OneMagnify's paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising; financial terms were not disclosed.

Dynata Acquires 0ptimus Analytics

December 13, 2021

Data & Analytics

Dynata has acquired 0ptimus Analytics, an AI/ML data science and technology company, to strengthen its advertising solutions by making first‑party data more actionable for audience discovery, activation and measurement. The deal adds 0ptimus’ predictive modeling and people‑based audience capabilities to Dynata’s connected data platform, expanding Dynata’s end‑to‑end advertising offering.

Toptal Acquires Graphite

January 7, 2026

Staffing & HR

Toptal has acquired Graphite and the Graphite brand, gaining access to an on-demand network of more than 12,000 rigorously vetted independent experts across finance, accounting, corporate strategy, marketing, and other functions. The acquisition expands Toptal’s talent and consulting capabilities and integrates Graphite’s high-caliber community into Toptal’s global Talent Network; financial terms were not disclosed and integration is underway.