Wonder Franchises (Tucker's Farm) Acquires Pizza Factory

Wonder Franchises (Tucker's Farm) Acquires Soccer 5

October 8, 2025

Restaurants & Hospitality

Wonder Franchises, the franchisor platform of Tucker's Farm Corporation, has acquired Soccer 5, a small-sided soccer facility brand founded by Alan and Scott Georgeson. The Georgesons retain meaningful ownership and will remain in leadership while Wonder aims to expand Soccer 5's corporate-unit footprint and franchise system across the U.S., with a focus on municipal expansion and Southeast growth.

Tucker's Farm (Wonder Franchises) Acquires Christmas Decor (The Decor Group)

November 14, 2024

Professional Services

Tucker's Farm Corporation, via its franchisor platform Wonder Franchises, has acquired Christmas Decor (also known as The Decor Group), the leading franchisor of exterior Christmas and holiday decorating services. The Decor Group operates roughly 200 franchisees across 240 territories with about $75 million in system sales; Wonder intends to scale the brand and support franchisee growth.

Wonder Acquires Tastemade

March 12, 2025

Media & Entertainment

Wonder, the mealtime platform founded by Marc Lore, has acquired lifestyle and food-focused media company Tastemade. Financial terms were not disclosed by Wonder, though reports indicate the purchase price was about $90 million; Tastemade's founders will join Wonder in executive roles.

Tasty Restaurant Group (Tasty Hut) Acquires 37 Pizza Hut Locations

November 20, 2020

Restaurants & Hospitality

Tasty Restaurant Group, through its affiliate Tasty Hut and backed by Los Angeles-based private equity firm Triton Pacific, acquired 37 franchised Pizza Hut restaurants (34 in Northern Virginia and 3 in West Virginia). The deal expands Tasty Hut’s existing Pizza Hut portfolio and is intended to increase regional market share and operational economies of scale.

Wonder (Grubhub) Acquires Claim, a Restaurant Rewards App

January 20, 2026

Marketing & Advertising

Wonder, the parent company of Grubhub, has acquired Claim, a restaurant rewards app that offers automatic cash-back incentives and a merchant dashboard for promotions and performance tracking. The acquisition will integrate Claim's guest acquisition and retention tools into Grubhub's merchant network, beginning with availability in New York City and a nationwide rollout planned for 2026.

Paine Schwartz Partners Invests in Urban Farmer

December 8, 2020

Food & Beverage

Paine Schwartz Partners (via Paine Schwartz Food Chain Fund V) has made a strategic investment in Urban Farmer, a Manteno, Illinois-based manufacturer of plant-based specialty dough and frozen pizza products. The investment establishes a new platform for Paine Schwartz to expand in the better-for-you specialty dough and frozen foods category while supporting Urban Farmer's growth and manufacturing capabilities.