Neptune Retail Solutions Acquires RevTrax

November 18, 2021

Neptune Retail Solutions (NRS) acquired RevTrax, an offer-management and promotions marketing platform, with RevTrax’s founding leadership joining NRS’s executive team to accelerate integration. The deal aims to combine RevTrax’s AI-driven Offer Management Platform and first‑party data capabilities with NRS’s in‑store network and shopper data to expand personalization, fraud prevention and omnichannel promotional capabilities at scale.

Buyers
Neptune Retail Solutions
Targets
RevTrax
Location
New Jersey, United States
Transaction Type
Buyout

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