Legacy Brands International Acquires BRIX Holdings

July 22, 2025

Legacy Brands International, an investment group managed by multi-unit Friendly's franchisee Amol Kohli, has acquired BRIX Holdings, the Dallas-based multi-brand franchising company that owns Friendly's, Clean Juice, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Souper Salad and Humble Donut Co. BRIX will remain headquartered in Dallas under CEO Sherif Mityas, with Kohli serving as Chairman and a focus on organic growth, geographic expansion (including targeted growth in Georgia, the Carolinas and Texas) and pursuing additional brand acquisitions.

Buyers
Legacy Brands International (managed by Amol Kohli)
Targets
BRIX Holdings, LLC
Sellers
JAMCO Interests LLC, Existing BRIX ownership
Location
Texas, United States
Transaction Type
Buyout

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