Platform Partners Completes Investment in July Business Services
October 25, 2022
Houston-based private investment firm Platform Partners LLC completed a minority investment in July Business Services, LLC (JULY), a fintech retirement plan administration and 401(k) recordkeeping provider. JULY’s management team will remain in place and retain a significant ownership stake as Platform provides capital and support to accelerate the company’s growth and product development for financial advisors and small-to-medium-sized businesses.
- Buyers
- Platform Partners LLC
- Targets
- July Business Services, LLC
- Industry
- Wealth Management
- Location
- Texas, United States
- Transaction Type
- Growth capital
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Related Acquisitions
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July Business Services Acquires Turning Point Associates
March 29, 2023
Financial Services
July Business Services (JULY), a Waco, Texas–based provider of 401(k) plan services, has acquired Turning Point Associates, a family-owned retirement plan recordkeeper and administrator based in Swedesboro, New Jersey. The deal expands JULY's scale to nearly 7,000 plans and $8.5 billion in plan assets, brings Turning Point personnel into JULY, and aims to deliver JULY's technology and expanded services to Turning Point clients.
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JULY (July Business Services) Acquires Sunwest Pensions
June 21, 2023
Financial Services
Waco, Texas-based JULY (July Business Services, LLC) has acquired Tempe, Arizona-based recordkeeper and third-party administrator Sunwest Pensions. The acquisition adds roughly 500 plan clients and 26 employees to JULY as part of its continued national expansion following prior PE investment from Platform Partners LLC.
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JULY Acquires HTLF Retirement Plan Recordkeeping and Administration Business
May 16, 2023
Financial Services
JULY Business Services has acquired the recordkeeping and administration business of HTLF Retirement Plan Services, a division of Heartland Financial USA, Inc. Core HTLF recordkeeping team members (including over 20 credentialed employees) are joining JULY to maintain continuity of service while HTLF will continue as advisor and 3(38) investment fiduciary. The deal expands JULY's capabilities and client service model as it grows its national retirement plan platform.
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July Business Services Acquires Digital Retirement Solutions
March 21, 2023
Wealth Management
July Business Services, LLC (JULY) has acquired Digital Retirement Solutions (DRS), a retirement-plan recordkeeping and administration provider based in Longmont, Colorado. The acquisition brings DRS's team and leadership (including CEO Michael Pierce) into JULY as part of JULY's strategic growth to expand its technology, advisor relationships and presence in Colorado; JULY now supports over 6,700 plans and $8.5 billion in plan assets.
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July Business Services Acquires Employee Incentive Plans; AtlasMark Advisory Practice Merged into EXPAND
June 17, 2025
Financial Services
July Business Services (JULY) has acquired Employee Incentive Plans (EIP), effective May 30, 2025, and concurrently merged AtlasMark Financial’s retirement plan advisory practice into EXPAND, a wholly owned subsidiary of JULY. The deal expands JULY’s retirement-plan capabilities and scale — bringing additional advisory talent and strengthening its fiduciary-driven investment management offering as it grows its platform of retirement-plan services.
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Platform Partners Makes Minority Investment in Alliance Payroll Services
February 25, 2020
Cloud & SaaS
Platform Partners LLC completed a minority (growth-capital) investment in Alliance Payroll Services, a cloud-based payroll and human capital management software provider. The deal will fund Alliance's product and growth initiatives while CEO Randy Norwood remains in control of the company.
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